Category: Marketing

A focused digital media strategy revolves around a unique selling point or USP. Every digital marketing campaign must center on this USP for potential customers to understand what you’re offering and what they need to do to obtain the product or service you provide.

6 Digital Marketing Essentials That Your Business Needs

by Andrew McSpadden | Marketing

The chances for achieving long-term, sustainable business growth are significantly hindered without a strong digital marketing strategy. It’s no longer enough to place an ad in the local paper and wait for the public to rush to your store to check out the products/services offered. Today, as people spend copious amounts of their time online […]

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