How Does SEO Affect Web Design?
Great design and SEO are intrinsically linked.
Search engines are looking to serve people with the most relevant, user-friendly content available, and great design with clear information supports this.
Simple adjustments like using subheadings effectively, and providing clear alt-text on every image, can go a long way towards improving your ranking and making your website easier to navigate.
With the support of an experienced SEO agency, you can expect to improve the flow of relevant information to potential customers, upgrade user experience, making it easy for visitors to find what they’re looking for, and ensure that your website adheres to the latest web accessibility standards. Each of these elements plays a vital role in your website’s design.
Prioritizing user experience when it comes to your page design and function makes for an optimal user journey. Decreasing friction for the user not only leads to great rankings, but it also helps move visitors towards a conversion goal when they’re on the site – such as submitting an inquiry form, downloading a brochure, or requesting a call from you.
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