What is Web Design?
Good or bad, website design leaves an impression on potential customers. A prospect’s first step in the buying process is often visiting a business’ homepage to learn more. As consumers spend more and more time online browsing websites, they have higher expectations for website design. Gone are the days of cookie-cutter website templates with interchangeable logos and brand color palettes.
There are five key elements to a robust web design:
Content refers to the videos, high-resolution imagery, blogs, and text appearing on each page. Website content is critical from a visual standpoint, but most importantly, it impacts your SEO strategy.start your project
Usability pertains to how easy it is for the end-user to navigate your website (both on desktop and mobile) without thinking about it. Elements such as the main navigation bar at the top or on the side of your page, buttons, and page layout all impact your website’s usability. Accessibility is another central element within the usability category—features including screen readers, high contrast, highlighting links, text spacing, and pausing animations ensure visitors with audible or visual impairments can effortlessly navigate your website.
Aesthetics determine your brand identity. Every font, color, image, and overall cohesiveness of each page determines whether or not a viewer has a positive or negative encounter with your brand.
Visibility refers to end-users finding your website. You can have a seamless website design, but it means nothing without website traffic. Digital marketing, SEO, social media presence, and email marketing are fundamental to establishing your online visibility.
Interaction is how the end-user behaves on your web pages. When the four elements mentioned above are fully optimized, visitors and traffic convert to leads and sales as they interact and find value in your content. Users can interact with videos, CTAs (calls to action), forms, and other elements on your website, moving prospects through the sales funnel.start your project